5 tips for setting up your coffee shop loyalty card
You may have heard that it’s between five and 10 times more expensive to find a new customer than to sell to an existing one! But did you know: loyal customers spend 67% more than new customers. That’s why your wallet is probably full of all sorts of loyalty cards including many a coffee shop loyalty card.
With most coffee shops offering loyalty cards how do you make your coffee shop loyalty card stand out? Well, based on a lot of experience and speaking to coffee shops across the UK, here are my top tips:
5 top tips for your coffee shop loyalty card:
Tip 1: Keep it simple!
The coffee shop loyalty cards that work are easy for your customers to understand: Buy 9 coffee’s get the 10th free is a great example. The easier you make it for your customers to understand how and when they get a reward the better.
As a general rule: you should be able to easily explain the offer to a 10 year old in one, short, sentence.
Tip 2: Collect useful info:
One of my main issues with most paper loyalty cards is that they don’t help you do any marketing! You hand them out and then hope the customer comes back, you never have the ability to send them a message or inform them of a useful offer, for example.
One way around this is demonstrated neatly below by Soho Coffee Co in London. Asking customers for their name and email when they return their card to collect emails to send offers and info to later:
The problem with this, of course, is that most customers won’t fill it in, but those who do will want to hear from you and you now have a GDPR approved way to collect data. Another, slightly better, way to do this is to use some new technology, which brings me on to tip 3:
Tip 3: Use tech to make it easier and better (not more complicated):
Technology can make life much easier with coffee shop loyalty cards… For example: Using an app like stampapp.me allows you to easily collect email addresses from your loyal customers without requiring anything of them. Apps like stampapp can also allow you to send alerts to customer’s phones of upcoming offers or specials!
These apps can also put a loyalty card on your customers phone: so they never lose it.
But, don’t use these apps to make your loyalty card more complicated, tip 1 is key: keep it simple.
Tip 4: Promote your loyalty card:
Recently I was waiting at a new local coffee shop and I asked the barista if they had a loyalty card, she said “Oh yeh” and pulled one from behind the counter for me. That’s a problem.
You must shout about your loyalty card and make it easy to find. That goes for digital loyalty cards too. Every new Stampapp customer gets a free set of marketing materials to promote their new card. No loyalty program can work if customers don’t know about it.
Tip 5: A coffee shop loyalty card doesn’t make loyal customers on its own:
This is very important: Loyalty isn’t just about apps, cards or tactics, it’s about a great experience for your customers. It takes five good experiences to make up for one bad experience.
Bonus tip: Embrace social media:
This goes back to tip 4. With Stampapp we built a way to get customers to share your store’s info and offer on Facebook, in exchange for an extra stamp on their card.
Because it’s simple and it works. The average customer will have almost 300 friends on Facebook and by sharing info about your store their doing great marketing for you.