google maps

How do I get my coffee shop on google maps?

This is a common question that I have been asked a number of times so I thought it needed a simple answer. The first thing to say is asking “How do I get my coffee shop on google maps?” is a great question!

Google maps is huge! Over one billion people use it and over 80% of them conduct “location based search” – that means they’re searching for things like “Great coffee shop near me”. Of course, you want your coffee shop to appear on those searches. But how do you get there?

Really then, the question isn’t just “How do I get my coffee shop on google maps?” It’s “How do I get my coffee shop to appear at the top of searches on google maps?”

Well, there are two steps: 1) Get your shop listed on maps and 2) optimise your listing to appear at the top of relevant, local searches.

Step 1: How do I get my coffee shop on google maps?

Fortunately this is very simple. All you have to do is open Google maps and enter your coffee shop’s address. Then, in the menu that appears on the left click the button titled “add a missing place”:

How do I get my coffee shop on google maps

Once you’ve done this you can add some details. Then you need to claim your listing:

Get your coffee shop on google maps

Once you click “Claim this business” you’ll need to enter a few details and then Google will send you a postcard, in the post, with a unique code on it. You’ll need to enter that code into a URL google give you to confirm you’re the rightful owner of the business.

Now you’ve claimed your coffee shop you need to get it to appear in the right searches:

This is all about giving google the best info you can about your coffee shop to make sure it shows your store when someone makes a relevant search. Google is pretty smart, but not magic, so there are lots of basic things you can do to help. Here are 5 tips:

  1. Choose the right business category. Google asks you (you can see it in the screenshot above) to select a business category, so select “coffee shop”. It’s easy and it tells Google what you are, allowing it to show your result in searches for local coffee shops.
  2. Enter your website link, opening times and any other info you can: The more information you give google the better. Google will also scan your website for useful clues about your business, so make sure it’s up to date!
  3. Get reviews. You need quality and quantity! If you want to appear in the best searches, things like “best local coffee shop” or “great coffee near me” then you need to show google you’re great. Encourage your customers to leave reviews.
  4. Make sure your address and phone number are on your website, Facebook page and other relevant locations, and make sure they match the info you give google. Google will look at this to check the content is correct, it doesn’t want to send people to stores that don’t exist, a common mistake is to use a land line number once and a mobile elsewhere. Don’t fall into this trap.
  5. Set up a google business listing, add photos and details and link it to your map listing and web page.

If you want more tips on how to optimise your google maps listing take a look at a wide variety here.

And once you get those customers to you the first time, keep them coming back with a great loyalty card app!

Stamp cards for coffee shops

How to: Use social media marketing for coffee shops

Over 1.5 billion people use Facebook every day and over 500 million people use instagram every day! Those numbers are big, very big, and they present a great marketing opportunity that businesses big and small are already taking advantage of. But how can you use the power of social media marketing for coffee shops?

Before we get started though, I need to bust a few myths:

2 common myths about social media marketing for coffee shops:

Myth 1: It’s all free:

Unfortunately these days are over. While you can set up a business page on most social media platform for free and post there, for free, very few people will see those posts unless you pay to promote them with advertising. For example: If your coffee shop’s page has 1000 fans on facebook, a post will typically get seen by about 1% of them, 10 people.

Myth 2: It’s all about your own pages and advertising!

This is the most dangerous myth of all. Social media isn’t just about having a page on twitter or facebook and posting a lot, it’s not about likes, or retweets or anything else like that. Social media, when done well, is good old fashioned word of mouth on steroids.

But how do you do that? How do you get your regular customers, or fans, to talk about your coffee shop on social media? Well, it just so happens we’ve put together a helpful guide.

A 3 step guide to using your fans in social media marketing for coffee shops:

Step 1: Find your fans.

This can be quite simple. Your regular customers are your fans, you just need to reach them. Your loyalty cards are a great way to do this. Many of coffee shops add a facebook or instagram logo to their loyalty cards in an attempt to get followers. However, my experience is that this doesn’t work too well, there are too many steps for a customer to take to actually go and follow the page, they just won’t.

Another tip is to identify your regulars, people who you see every day and get to know them. This is great when your store is very small, but it doesn’t scale up too well.

Step 2: Work out how to get your fans sharing.

People share on social media for 4 reasons:

Coffee shop marketing on social media

And the good news is you can play a role in 2 of the 4. The areas I will avoid are relationships (while a coffee shop can be a great date location, I can’t see us helping people to reconnect with long lost friends online) and self fulfilment / supporting a cause. The latter is all about feeling good because we’ve helped someone. A good example would be the Ice Bucket challenge that took off a few years ago. I would never recommend attempting to exploit a charitable cause to grow a business, so let’s move on and look at the others:

  1. Entertainment: This is easy. People love to laugh and make others laugh. A quick idea would be to run a twist on the classic Starbucks “write your name on the cup” thing, by writing funny jokes on each cup, you just buy a joke book and work through it. Easy, funny. Give it a hashtag, watch it go.
  2. Self-expression: People like to share content to define who they are. That’s why “inspirational quotes” are so popular on places like instagram. You can do this yourself: Buy a blackboard and write a new quote on it each day, give it a hashtag or a name, people will photograph it and share it. Trust me.

Neither of these things class as social media marketing for coffee shops in the traditional sense. But they will both build your business through word of mouth and social media, and they’re both easy and cheap.

Step 3: Reward fans for sharing.

This is where social media marketing for coffee shops can really come into its own! And where tools like stampapp can really help you.

With Stampapp you can offer your customers an extra stamp on their loyalty cards for sharing a post about your store on social media. On average every customer will have about 300 friends, so just a shares a day will mean you’re reaching a lot of people and all those people have been recommended your store by a friend, a much more trusted source than advertising.

example of social media marketing for coffee shops

The best bit: it’s all automated in a simple app, so all you have to do is watch it go. Not only do we promote your store by name, but the post your customer puts on facebook will have a map and links to your social media channels and website!

So what are you waiting for, get started.

Coffee shop marketing loyalty cards

5 tips for setting up your coffee shop loyalty card

You may have heard that it’s between five and 10 times more expensive to find a new customer than to sell to an existing one! But did you know: loyal customers spend 67% more than new customers. That’s why your wallet is probably full of all sorts of loyalty cards including many a coffee shop loyalty card.

Selection of coffee shop loyalty cards

With most coffee shops offering loyalty cards how do you make your coffee shop loyalty card stand out? Well, based on a lot of experience and speaking to coffee shops across the UK, here are my top tips:

5 top tips for your coffee shop loyalty card:

Tip 1: Keep it simple!

The coffee shop loyalty cards that work are easy for your customers to understand: Buy 9 coffee’s get the 10th free is a great example. The easier you make it for your customers to understand how and when they get a reward the better.

As a general rule: you should be able to easily explain the offer to a 10 year old in one, short, sentence.

Tip 2: Collect useful info:

One of my main issues with most paper loyalty cards is that they don’t help you do any marketing! You hand them out and then hope the customer comes back, you never have the ability to send them a message or inform them of a useful offer, for example.

One way around this is demonstrated neatly below by Soho Coffee Co in London. Asking customers for their name and email when they return their card to collect emails to send offers and info to later:

Coffee shop loyalty card example

The problem with this, of course, is that most customers won’t fill it in, but those who do will want to hear from you and you now have a GDPR approved way to collect data. Another, slightly better, way to do this is to use some new technology, which brings me on to tip 3:

Tip 3: Use tech to make it easier and better (not more complicated):

Technology can make life much easier with coffee shop loyalty cards… For example: Using an app like stampapp.me allows you to easily collect email addresses from your loyal customers without requiring anything of them. Apps like stampapp can also allow you to send alerts to customer’s phones of upcoming offers or specials!

These apps can also put a loyalty card on your customers phone: so they never lose it.

But, don’t use these apps to make your loyalty card more complicated, tip 1 is key: keep it simple.

Tip 4: Promote your loyalty card:

Recently I was waiting at a new local coffee shop and I asked the barista if they had a loyalty card, she said “Oh yeh” and pulled one from behind the counter for me. That’s a problem.

You must shout about your loyalty card and make it easy to find. That goes for digital loyalty cards too. Every new Stampapp customer gets a free set of marketing materials to promote their new card. No loyalty program can work if customers don’t know about it.

Tip 5: A coffee shop loyalty card doesn’t make loyal customers on its own:

This is very important: Loyalty isn’t just about apps, cards or tactics, it’s about a great experience for your customers. It takes five good experiences to make up for one bad experience.

Bonus tip: Embrace social media:

This goes back to tip 4. With Stampapp we built a way to get customers to share your store’s info and offer on Facebook, in exchange for an extra stamp on their card.

Because it’s simple and it works. The average customer will have almost 300 friends on Facebook and by sharing info about your store their doing great marketing for you.

Good luck with your coffee shop loyalty card

When you’re ready to get started do get in touch if you’d like and more help of advice. And I hope you’ll consider getting started with Stampapp for your loyalty cards.